Exactly what I was going to say.
And, I'll add:
Considering the terminology of OS Focus (defined as: where attention is focused in the OS), perhaps its that the racers are focused on their opposition for the sponsorship, seeing them as stepping stones. Then, there's the fact that the town and Lightning are constantly disapproving of one another. Even some of the town members disapprove of the others actions in many places: The Drill Sargent and VW (over music). Sally and Doc (over Lightning). The cop is very disapproving, isn't he?
I notice, though, that most of these don't appear to be issues to the characters, except briefly in some instances. So, that's unfortunate, because it makes these seem much more like story-telling than story-forming decisions.
I wonder if the writers sort of shot for this quad, under instinct, and missed it? Or, if we're not in the right space?
Or if it might be something else.