I remember reading somewhere that the answer to this is "yes".
I'm going to try tackling this a different way, which might very well change my mind. Borrowing from Jim's "Narrative Argument" format, we would have arguments along these lines:
- Success: Stop pursuing and you can ??? (Something w/Obtaining)
- Failure: Peace of mind awaits those who stop chasing their dreams, even if it means [being changed by others]? (Something w/Becoming)
In the context of the narrative for Cars, ??? would have to be something along the lines of winning, or getting everything you imagined. "Getting the recognition you seek" could work, though, but it certainly doesn't seem as strong anymore. There are a number of different ways to fill  that make the argument Cars makes.
OK. I can definitely see Failure as an option, now. Of course, now I'm at 55/45, leaning toward Failure... That didn't help. I think if we could figure out the Story Driver, and especially the first one, then the decision for Success/Failure will come much easier.
Actually, I could see how "putting the town on the map" could be re-framed as "ensuring the town's future," which would easily mark that result as a dividend, and the cost of winning the race would be something along the lines of "being alone, disliked, rejected, hated."
OK, I'm now at 75/25, leaning toward Failure, but now I'm wondering how the MC UA and CF would work.