My guess is they used one week so when Doc said it would take X days to fix the road and LM said he should be schmoozing Dinoco right now, the audience could kind of compare that to one week and feel an urgency of time running out, or when LM says he’s been trying to get out of town for three days. I mean, like you say, even getting to California isn’t really about getting there in one week, it’s about getting covering that space first. Knowing there’s one week is just a way to know that LM has lost x number of days of schmoozing that Chick is getting instead.
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