You’re absolutely right Madam, Thank you so much for taking the time to answer my question. I’ve been reading academic journals in advertising, branding and psychology, they have several points of view as expected from academic journals, yet i haven’t found such a theory as Dramatica, perhaps its due to the short time or the small space advertising have to delivery its messages, Yet most belive that theres no fixed formula when it comes to storytelling in advertising branding etc, so am trying to come up with something that would help me analyse it from multi point of view as I have came across a structure that is been used with many research, Created by Klaus Fog, and his colleagues. this structure didn’t meet my supervisor expectations and I totally agree with that since it didn’t give the story the structure it deserve, due to many reason I belive. I attched a figure picture that explain the Fog structure for whom interested. Thank You all.
