Greetings, I’m glad I made to this community, All thanks goes to Steve Garriott’s comment in a youtube video.
I’m doing a research about advertising and storytelling focused in TV commercials analysis and the ad storytelling in specific regions to understand the satiation of the ad industry, Storytelling has/have always been a big part of many industries including PR and Advertising giving the rise of Ad blockers it become difficult for many to reach the people"I just prefer not to use the consumers word, Any way i have been reading about drama and storytelling and when i found Dramatic theory I was really fascinated with what it represents yet sometimes I think analyzing 30 to 60 seconds tv commercial might be hard giving the complicated elements of the story Dramatic represent, yet I am really excited to do the hard work so i can get my master degree with a satisfied mind. so my question Ladies and Gentlemen do you think using the theory in such matter is a great idea giving all the fact about how short tv commercials are compared to movies and tv shows, novels etc?
Thank you so much for reading this, I look forward to read your replies.