Jim, something has been bugging me about the Becoming Type in this particular instance.
Becoming is definitely a strong candidate for the Story Goal.
But as far as the source of conflict, normally it's best to see Dramatica items as verbs -- they experience conflict from the process of BecomING. However, in this story it seems like -- at least for the castle inhabitants -- their Becoming trouble is more in the past tense. They've BEEN transformed, that's the source of their problems.
Maybe the source of the conflict for the castle inhabitants (assuming we're arguing for Becoming -- I do like Conceiving too) is best stated as:
a) striving to become (to change back)
b) the transformation becoming permanent (once the last petal falls)
In the 2017 film, the town (with their memory loss & missing loved ones) would fall under b as well.
For Gaston, he was striving to become married to Belle, although that seems a little weak to me. Was he striving to become anything else, or resisting becoming something, etc.? (EDIT: I guess "killing the beast" counts)
I really need to watch the movie again! (@Gregolas, which version did you watch on Netflix the other night? I think we should focus on that...)